The Internet has made the world a smaller place – it’s so much easier to do business overseas and to communicate with a remote team. This opens up a wealth of possibilities for business – in fact, if you don’t take advantage of the opportunities you risk being left behind.
Customers can look beyond their immediate local area and find the best service and the best price, where previously they might have been restricted geographically. This means that your competition is no longer just in your local area – it’s nationwide or even worldwide! Here’s what John Davies had to say:
Transcript: It’s important to recognise the whole world market has changed. It’s no longer a good idea just to be good in own your local area – think about how you can be good in a much bigger area, including the whole of the country or even the world. That’s what you need to do to make a real successful business.
If you can focus on competing on a global stage, not just being the best in a five mile radius, your business will bloom and grow and your potential for growth will expand dramatically. Even if you serve a mostly local audience, are there opportunities further afield? Will that audience also be looking at non-local competitors? What can you do to compete and shine in a wider area? This will raise your profile not only with your local audience, but with new audiences you haven’t yet reached.