We’ve written before now about the importance of working on your business instead of in your business. It’s easy, especially when starting out, to fall into the trap of wearing all of the hats – accountant, marketing exec, salesman, technical expert, web designer, cleaner! However, if you want to grow, it’s imperative that you start to hire your weaknesses (and even your strengths).
Nobody can be in two places at once. If you’re stretched thin doing everything within your business, you’ll never have time to do a great job of anything. Many small business owners experience issues when making an active effort to grow the business – if you are busy meeting with potential clients, writing proposals and interviewing candidates you can’t also be doing the day-to-day running of your business at the same time.
Here’s what John Davies had to say:
It’s important to recognise that you cannot be a master of all skills in your business. If you’re good at sales and marketing, make sure you’ve got a damn good person in charge of the finances. If you’re good at finances, make sure you’ve got a damn good person in charge of sales and marketing. You can’t do it all; you will not survive if you do.
By writing clear processes for everything you do within your business, you create a blueprint that can be executed by any member of staff. Have you ever found yourself doing a task because it’s quicker to do it yourself than to explain it to someone else? If you have a process for everything, you will keep this from happening, free up your time and allow you to do more of what you do best.