April Books to Spring your Marketing into Action

The first day of spring is one thing, and the first spring day is another. The difference between them is sometimes as great as a month. Henry Van Dyke

Now that spring is truly upon us (not that the weather has caught up with this information!) we thought we would provide you with some inspirational books to help you revamp your marketing strategies.

Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller

We have all grown up listening to books that tell us stories, yet in business, we often struggle to tell our story. In this book, Donald Miller’s StoryBrand process is a proven solution to the difficulty faced by business owners and leaders when they are faced with talking about their businesses.

In this book, Donald Miller provides his proven 7-step StoryBrand framework. The book analyzes the structure of a good story. It considers the real reasons customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. The book also directly applies the storytelling structure to real business cases and provides useful templates and instructions for the reader.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. No matter whether you are the marketing director of a multibillion-dollar company, the owner of a small business, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

This great book is available in several formats including audio.

The New Rules of Marketing & PR is an international bestseller and has sold more than 375,000 copies in 29 languages. As the pace of digital marketing is constantly changing, in this latest addition to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how to get the right information to the right people at the right time – at a fraction of the cost of traditional advertising.

This book is a great introduction into the role of social media in marketing and PR and identifies the benefits of utilising social media to both small and large organisations in a different way of thinking compared to traditional media. The book also discusses the different tools for social media and benefits they provide in supporting marketing and PR.

Scotts explains the importance of providing information and targeted content, thinking about virtual audience, and dialogue with members and related organizations. He covers the implications for website content as well and his essential message is that you can now bypass the traditional marketing channels and reach out directly to customers, provided you have a worthwhile offering and message. He emphasises the philosophy of creating a dialogue, opposed to a monologue.

As the Internet continues to change the way people communicate and interact with each other, The New Rules of Marketing & PR provides you with tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. This book serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers and offers a wealth of compelling case studies and real-world examples.

Future Marketing: Winning in the Prosumer Age by Jon Wuebben

In Future Marketing, Content Launch co-founder and CEO Jon Wuebben shows how cultural and technological changes that are happening now will affect marketing.

In this book Wuebben draws on the latest research, data and predictions across multiple disciplines to show you:

  • How cultural and technological shifts will impact the marketing practice
  • How content marketing and marketing technology will change
  • How to transition from brand messages to multi-sensory experiences
  • Why platforms will supplant brands for building an audience
  • Why Mega Trends will serve as signposts for connecting with your audience
  • What the world’s foremost futurists are predicting for the next 15 years
  • Why the Prosumer will be the new customer
  • What the marketing practice will look like in the year 2021 & 2030
  • How to plan whether you’re an enterprise, agency, or a small local business

The book also highlights upcoming changes in brand messaging, and audience building. It also looks at how marketing must change in the age of the “prosumer” or online influencer. Like everything, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain and a book not to be missed.

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer

Robert Glazer, a leader in the affiliate marketing industry for over a decade. In this book, Glazer draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.a digital marketing technique focused on creating transparent partnerships and relationships that improve brand reach and revenue.

A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts by Bev Burgess and Dave Munn

Bev Burgess and Dave Munn, the pioneers of account-based marketing (ABM), which is also known as client-centric marketing, as a strategy for business growth, have now written the book on it. They provide a step by step guide to understanding, investing in, and executing an ABM strategy. The book draws on case studies from companies including Cisco, IBM, Microsoft, BT and many more to give practical guidance any company can implement. It also provides an insight into personal stories and offers readers privileged access to lessons learned by pioneering companies in the field.

The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. This meticulously researched and highly practical book will help all business owners and marketers strengthen relationships, build a reputation, and increase revenues in their most important accounts.