The person who reads too much and uses his brain too little will fall into lazy habits of thinking —Albert Einstein.
So chose your reading wisely!
As many of you may be enjoying the summer to take a well earned break from work we thought we would just give a taste of some of the classics and best of the best books that we have reviewed over the last few years.
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team With Positive Energy – Jon Gordon
The Energy Bus enlightens its reader to the 10 secrets that will help them overcome adversity and harness the power of positive, infectious energy, so that they can create their own success.
It shows you how to approach life and work with the kind of positive, forward thinking that leads to true accomplishment. Life is neither straightforward nor without challenges, but that doesn’t mean you have to approach it with caution. This book will show you how to approach everything you do with positivity and energy – all you need to feel great, be forward thinking and successful.
The Energy Bus will drive you in the the right direction to overcome hardship and provide the tools to build a positive team and culture.
Purple Cow: Transform Your Business by Being Remarkable – Seth Godin
This book will demonstrate you are either a Purple Cow or you’re not, either remarkable or invisible. This book will make you think about your choice.
What do Apple, Starbucks, Krispy Kreme, Dyson and Pret a Manger have in common? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
The old checklist of P’s (Pricing, Promotion, Publicity, to name a few) used by marketers aren’t working any more. Purple Cow is the new ‘P’ and describes something phenomenal, something counterintuitive and exciting and flatout unbelievable.
Every day, consumers come face to face with a lot of boring stuff – a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap onto your product or service.
Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.
Black Box Thinking by Matthew Syed
Black Box Thinking is one of our CEO John Davies’s favourite reads, and one he personally recommends.
Black Box Thinking is an new and innovative approach to top performance in a fast changing, complex world. Matthew Syed is one of the world’s most influential thinkers on the science of high performance. Matthew was British table tennis number one for almost a decade, competing for Great Britain in the Olympic Games in Barcelona in 1992 and Sydney in 2000. His success can be attributed to his defensive style of playing. However, by his own admission, he was not always successful. He explained that he fell apart under the pressure of performing in the biggest competition on the planet; this experience provided the motivation and incentive for understanding how the mind responds under stress and to develop techniques to perform without inhibition, learning from our mistakes. The book is not only about sport – it has great implications for those in business.
This book was described by Dave Brailsford of Team Sky as being “an extraordinary, inspirational book revealing how great performers and teams are driven by an insatiable curiosity for marginal gains, together with the intellectual courage to challenge their most cherished assumptions”.
James Dyson, Designer, inventor and entrepreneur, states “Creative breakthroughs always begin with multiple failures. This brilliant book shows how true invention lies in the understanding and overcoming of these failures, which we must learn to embrace”.
Daniel Pink, Author of Drive and To Sell is Human is quoted as saying “Matthew Syed has issued a stirring call to revolutionise how we think about success – by changing our attitude to failure. Failure shouldn’t be shameful and stigmatising, but exciting and enlightening. Full of well-crafted stories and keenly deployed scientific insights, Black Box Thinking will forever change the way you think about screwing up”.
The E Myth: Why most small businesses don’t work and what to do about it by Michael Gerber
This book is a classic. Revised and updated, the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
This great read takes you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The book dispels the myth that most people who start small businesses are entrepreneurs and the assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.
Voted #1 business book by Inc. 500 CEOs, The E-Myth Revisited will help you grow your business in a productive, assured way.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
This great read explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
Start with Why has sold over a million copies.
We hope you enjoy this month’s review of some of the best of the best, all of which have all been sourced from Amazon and are available to purchase to help you with your business skills in 2018.