This month we have chosen a selection of books including those to help with marketing and customer services.
Jab, jab, jab, right hook by Gary Vaynerchuk
New York Times bestselling author and social media expert Gary Vaynerchuk provides mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin in Jab, Jab, Jab, Right Hook. This book is a blueprint to social media marketing strategies that really works.
This book provides a clear understanding of the best ways to build an audience – to sell by not selling and will help you rethink how you market and sell to your customers. It explains how you have to constantly give value to others before asking them to buy your products and services.
In this book, Vaynerchuk gives numerous examples of how companies like Dunkin’ Donuts and Lacoste have successfully (or unsuccessfully) used popular social media tools including Facebook, Twitter, Instagram and Pinterest. He uses enough examples for each tool that you gain a solid understanding of what works and what doesn’t in the context of each one.
The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Lean in by Sheryl Sandberg
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership.
Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.
The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women.
In her book, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.
Simple, Logical, Repeatable by Marianne Page
Simple, Logical, Repeatable is your blueprint for modeling McDonald’s to achieve the success and freedom you’re looking for. It introduces you to The McFreedom System that draws on the four foundation systems underpinning the enduring success of McDonald’s – the reason they have become so consistent, reliable, and trusted in the global marketplace.
- Planning – clarity around your destination and your route map to get you there
- Process – simplicity of your customer’s journey through your business
- People – effective hiring and training so people know “how we do things round here” to deliver consistently high standards
- Performance – ability to measure and manage performance to keep everyone on track
The McDonald’s formula is simple – develop systems to run every aspect of your business, develop a high performing team to run your systems, and then get out of their way. Mastering these foundations will give you the freedom to scale, grow, sell, or franchise your business… or run it from a beach somewhere, if that’s what you want to do.
The Four Hour Work Week by Timothy Ferriss
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.
This new updated and expanded edition includes more than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.
Mindset: The New Psychology of Success, by Carol Dweck
In this great book, world-renowned Stanford University psychologist Carol Dweck shows how success in almost every area of human endeavour can be dramatically influenced by how we think about our talents and abilities.
Individuals do not think alike, each and every one of us is different. Some of us are optimists, other pessimists. Some are happy by nature, others not so. Some have a glass half full, other a glass half empty. Philosophers, psychiatrists, psychologists, and a wide range of scientists have been working for centuries to shed light on why we are the way we are.
Dr. Carol Dweck is one of the most influential scientific minds when it comes to human thought. Her work over many decades has led to what she calls “mindset theory” – that all people have either a fixed mindset or a growth mindset. In this book, Carol explores what it means to have either a fixed or growth mindset; how your mindset affects your work, relationships, and success in general; whether organizations can also be said to have mindsets; and how you can change your mindset if you don’t like your current one.
This book will provide you with
- An introduction to Dweck’s main concepts
- A 30-second summary of the entire book
- Time-saving chapter summaries
- Discussion questions and commentary
- A guide to additional resources
In his blog, Gates notes, “If you mistakenly believe that your capabilities derive from DNA and destiny, rather than practice and perseverance, then you operate with what Dweck calls a ‘fixed mindset’ rather than a ‘growth mindset.’ Gates says, “One of the reasons I loved Mindset is because it’s solutions-oriented.”
We hope you enjoy this month’s choices, all of which have all been sourced from Amazon and are available to purchase to help you grow your business.