Focus on value, not cost

Don’t confuse cost with value!

Do you think your customers shop on price alone? If that were the case, there would never be any variation in prices! If your product or service offers fantastic value to the customer, they will be happier to pay more. Here’s what John Davies has to say: Transcript: When pricing your products in the marketplace,
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Are you working on the wrong business?

Are You Working On The Wrong Business?

“Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.” – Michael Gerber One of our recommended books for February was Michael Gerber’s The E-Myth. The book dispels the myth that most people who start small businesses are entrepreneurs and the
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Velociraptor Free

KPIs Part 1 – What Are They And Why Do I Need Them?

What are KPIs and How Can They Be Applied to Your Business? If you’ve been in business for more than five minutes, you’ve heard of KPIs. But what are they and how do you use them? In this four part series of articles we’ll help you understand KPIs, identify the most appropriate ones for your
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