Small Business Saturday UK

Have you heard of Small Business Saturday? It’s a whole day dedicated to supporting local businesses in your area! The 2nd of December is the date for this year’s Small Business Saturday UK. The event is a grassroots, non-commercial campaign, highlighting small business success which encourages consumers to ‘shop local’ and support small businesses in
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Customer referrals

Turning Customers Into Advocates: How To Create Brand Ambassadors

According to Harvard Business Review, acquiring a new customer can be anywhere from 5 to 25 times more expensive than keeping an existing one. It makes sense, therefore, that if your existing customers can bring you new customers, your costs will be greatly decreased. Referrals can be a very cheap and effective way to acquire
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Jack of all trades, master of none?

Jack of all trades?

We’ve written before now about the importance of working on your business instead of in your business. It’s easy, especially when starting out, to fall into the trap of wearing all of the hats – accountant, marketing exec, salesman, technical expert, web designer, cleaner! However, if you want to grow, it’s imperative that you start
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Intellectual property

Do You Value Your Intellectual Property?

If you understand the value of your intellectual property, then you know how important it is to protect it. But where do you start? Intellectual property is often overlooked by SMEs, who can be apprehensive of this complicated area of law. However, if you leave your product or process unprotected then it is vulnerable to
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Warehouse shelves

Business planning: high volume or high value?

When you’re starting a business, especially if you will be holding stock, it’s really important to determine your business model in advance. Will you buy ’em cheap and stack ’em deep, as the saying goes, or will you aim for a lower volume of higher value goods? A danger with the first model is that you
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Fence sitting

Knock them off the fence – turning visitors into customers

There’s a tendency in business to never want to give anything away for free. But could a trial period or free sample actually be the best tactic for gaining new clients? Here’s what John Davies has to say: Transcript: Did you realise that psychologically when people approach you, either from your website or come and
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