Public Speaking Anxiety

Finding Your Voice: Public Speaking Anxiety

Do you get nervous at the idea of public speaking? You’re not alone! It’s one of the most common fears and it’s believed glossophobia (fear of public speaking) affects up to 75% of the population to some extent. It’s a fear worth tackling, though, because public speaking can be really beneficial to your business. Here’s
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Jack of all trades, master of none?

Jack of all trades?

We’ve written before now about the importance of working on your business instead of in your business. It’s easy, especially when starting out, to fall into the trap of wearing all of the hats – accountant, marketing exec, salesman, technical expert, web designer, cleaner! However, if you want to grow, it’s imperative that you start
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Warehouse shelves

Business planning: high volume or high value?

When you’re starting a business, especially if you will be holding stock, it’s really important to determine your business model in advance. Will you buy ’em cheap and stack ’em deep, as the saying goes, or will you aim for a lower volume of higher value goods? A danger with the first model is that you
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Your business can run like a well-oiled machine

You Need To Be Dispensable

When you’re running a business, it’s common to experience a dichotomy between running the business you’ve already got and growing it into something more. It’s hard to do both at once when too much responsibility for both things sits on the shoulders of one person – you, the business owner. There’s a tendency to keep
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Focus on value, not cost

Don’t confuse cost with value!

Do you think your customers shop on price alone? If that were the case, there would never be any variation in prices! If your product or service offers fantastic value to the customer, they will be happier to pay more. Here’s what John Davies has to say: Transcript: When pricing your products in the marketplace,
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Fence sitting

Knock them off the fence – turning visitors into customers

There’s a tendency in business to never want to give anything away for free. But could a trial period or free sample actually be the best tactic for gaining new clients? Here’s what John Davies has to say: Transcript: Did you realise that psychologically when people approach you, either from your website or come and
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